Do we care what our customers think? What they REALLY want? : Written by...
In this day and age, you would think that we would know more about our customers than we could even utilize. After all, consumers willingly allow companies to gain insight about themselves more than...
View ArticleIf it Doesn’t Fit, Must You Buy It? : Written by Kevin Strawbridge
It has been 20 years since “fit” was brought to the forefront of the public – but that was a different issue altogether… eCommerce is amazing. One can buy pretty much anything wanted (or needed),...
View ArticleBOOK REVIEW: “The Amazon Way: 14 Leadership Principles Behind the World’s...
In the world of eCommerce Amazon.com was one of the first in the game back in 1994. Clearly is has also become one of the largest online companies to date. Is it true that Amazon.com is the world’s...
View ArticleImportance of Upsells – Maximizing Conversion Funnel Value (Pt 2 of 3) :...
In my previous post about upsells, I spoke about how to leverage upsells to drive monetization for your transaction path. Today I continue with a discussion on where you can get third party offers to...
View ArticleUX Design Success is NOT Measured by Visual Designs : Written by Louisa...
I don’t critique websites to measure relative success and here’s why By definition, user experience design is entirely contextual. When we look at our competitors’ websites to see if their design is...
View ArticleDon’t Miss Out! …the lamest email marketing trend. : Written by Emily Pfeiffer
There are definite trends in the language we use in marketing. Within each industry, terms rise in popularity and fall out of favor too. Now Trending: Delight For instance, at the recent Internet...
View ArticleContent Marketing Strategy Starting Point : Written by Dawn Kole
Content Marketing Strategy is one of the top initiatives for companies today as they strive to differentiate for market advantage. I recently presented a quick 3 point actionable plan to get started to...
View ArticleWhere Should eCommerce Report in a Company? : Written by Kevin Strawbridge
Having been in and around eCommerce and online marketing for the last 15+ years, it is safe to say that I have seen or experienced just about every kind of organizational structure and resource...
View ArticleDo you know your ecommerce site speed? : Written by Justin Murray
As a web developer who specializes in ecommerce websites, particularly Woocommerce websites, I am always amazed at the lack of effort or care that is given to website load times. Do you not like...
View Article2014 Holiday Season – Are You Prepared? : Written by Kevin Strawbridge
Where has the year gone? With less than 19 weeks until the end of the year, the 2014 holiday season is fast approaching. By all estimates it is expected to be another banner year for eCommerce. The...
View ArticleEmail Unsubscribe Page Inspiration to Control Opt-Outs : Written by Dawn Kole
In this never ending sea of email newsletters, we have the never ending question – How do we keep subscribers? A friend forwarded me this creative page that entertains visitors as they are...
View Article5 Critical Ways Your E-Commerce and E-mail Marketing Team Can Conquer E-mail...
Does your E-Commerce company use e-mail marketing to drive traffic to your E-Commerce site? (you better say yes) If so, has your company ever received a warning from MailChimp or your e-mail marketing...
View ArticleImportance of Upsells – Maximizing Conversion Funnel Value (Pt 3 of 3) :...
Upsells are a vital marketing tactic for driving ecommerce revenue. In my previous two posts about upsells, I spoke about… Post 1 – How to leverage additional offers to drive monetization for your...
View ArticleData Tracking: Block Sessions in Your Analytics : Written by Louisa Nicholson
Why Block Sessions from Your Website Analytics Scripts and Reporting When working with a new website, I would definitely recommend blocking the IP address of any network or computer in which the...
View ArticleAffiliate Marketing is Undervalued In Digital Marketing : Written by Kevin...
Digital affiliate marketing started in 1994-ish – way back at the beginning of eCommerce. 20 years of this type of digital marketing and it is still shrouded in questions and consideration. Also called...
View ArticleConsumers Have a Case of the Mondays : Written by Kevin Strawbridge
If you have not seen the scene from the hit movie “Office Space” with a line – “uh oh, sounds like somebody has a case of the Monday’s” – then my reference is probably lost on you. Well now I have to...
View ArticleOutsourced E-Commerce Marketing That Makes Dollars and Sense : Written by...
Piloting an e-commerce operation — as a stand-alone revenue stream or as a channel within a bigger company — requires functional expertise in several distinct areas, including P&L management,...
View Article4 Essential Magento Extensions That Boost Revenue : Written by mark reynolds
Magento has become a popular platform for e-commerce professionals because it is open source, making it easy for marketers and qualified coders to customize web stores that meet the individual...
View ArticleOur Internet Future – Tech, Disruption and Apps : Written by Dawn Kole
Internet Summit 2014 Opening Keynote: David Pogue | Tech Columnist, Yahoo & Host, NOVA ScienceNow Bio: For 13 years, David Pogue was the weekly personal technology columnist for The New York Times....
View ArticleEcommerce Marketing Trends for 2015: Mobile, Social, Content and More :...
Joshua Otten is the founder and Managing Partner of Screenpush, an LA-based digital marketing and ecommerce ‘consultagency.’ Over the past six years, he has successfully grown Screenpush into an agile...
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